The "inner swine" (the lazy part of the human nature) was the mascot of the traveling exhibition on the climate.
It (The pig-dog) was led through the exhibition as a comic figure and was visible from a distance as a 5 meter high eye-catcher.
If you've always wanted to know what the inner swine looks like, there it is!
But the good thing about it: when you know how, the air is let out within seconds and the pig becomes very small...
Agency and Customer: Umsicht, Agentur für Umwelt & Kommunikation, Luzern, Switzerland
2009